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Learn by Stage
  • Starting
    • Idea Generation
      • Vision, Mission, and Enlightened Capitalism
      • Why You Should Start Before You Think You’re Ready
      • Wendy Tsu Shares Quick Tips on Ideation & Teams
      • How Do You Identify a Big Idea? AlleyCorp’s Kevin Ryan Shares Tips
    • Founding Team
      • 5 Tricks To Starting a Venture with Your Partner
      • Should You Add a Co-Founder?
      • Choosing a Co-Founder? How to Find the Right Person
      • Going Solo: Founding a Startup without a Co-Founder
      • Kevin Ryan Shares Insights on What Makes Great CEOs
    • Founders' Agreements
      • 3 Topics To Discuss Before Writing a Founders’ Agreement
      • Reasons to Write a Formal Founders’ Agreement
      • Key Terms to Include in a Founders’ Agreement
    • Equity Splits
      • Co-Founder Equity Splits—Ways to Approach Allocations
      • Why You Should You File an 83(b) Election
      • Structuring Equity Splits to Mitigate Co-Founder Conflict
      • Layering Value—A Different Way of Dividing Founder Equity
    • Fundraising
      • 3 Hacks for Calculating How Much Your Startup Needs to Raise
      • How to Build a Great Pitch that Hooks Investors
      • Should You Bootstrap?
      • Navigating a Deal Before You Sign a Term Sheet
      • Common Funding Mistakes when Scaling
    • Perspectives on Raising Venture Capital
      • Raising Money at an Early-Stage Startup? Tips from Joro’s CEO
      • What Qualities Do VCs Look for in Founders? Investor Nick Grouf Shares Insights
    • Fundraising Docs
      • Common Terms & Their Implications
  • Building the Business
    • Co-Founder Fit
      • Quick Tips for Finding Co-Founder Fit from Sunil Nagaraj
      • Searching for a Co-Founder? Lara O’Connor Hodgson on Why Perspective Matters More than Skills
      • Dinesh Moorjani on Finding the Right Co-Founder
    • Mental Health & Well-Being
      • Debunking Myths about Parenting While Founding a Startup
      • 5 Tricks To Starting a Venture with Your Partner
      • Strategies for Optimizing Wellness & Productivity
      • Entrepreneurs, Stress & Depression
      • Entrepreneurs and Depression—Ways to Help Yourself or a Colleague Who Is Struggling
    • Founder-CEO Roles & Challenges
      • Want To Build the Next Unicorn? Presence Matters More Than Capability
      • Saving the Planet from Your Smartphone: Sanchali Pal on Leading a Mission-Driven Startup
      • How to Mentally Prepare for a Difficult Conversation
      • How to Express Empathy While Working Remotely
      • Staying Motivated through Disappointments & Failure
      • Mindfulness & Entrepreneurs: How Meditation Makes You a Better Leader
      • Managing the Pressures of Rapid Growth
      • Sunil Nagaraj of Ubiquity Ventures on Co-Founder Compatibility
    • Recruiting & Retention
      • Thinking about Firing Someone? CEOs Share Advice for Framing Your Decision
      • Want to Build a Strong Team? Spend More Time on Recruiting—Not Money
      • AlleyCorp’s Kevin Ryan on Traits of Great Business Leaders
      • How Hiring for Growth Mindsets Can Help Your Startup Scale
    • Board & Advisors
      • Ways To Improve Your Relationship with Your Board
      • How To Get More Value from Your Board
      • 5 Mistakes Founders Make with their Boards—and How to Avoid Them
    • Culture
      • Strategies for Building a Strong Remote Team Culture
      • How Culture Helped Careem’s CEO Scale a Startup into a Unicorn
      • How Mission Helps You Build the Best Team
    • Joining a Startup
      • How to Value Your Equity at an Early Stage Startup
    • Product: Customer-Problem Fit
      • Turn Your Idea into a Product Users Want: Identify the Right Problem
      • Customer Interviewing Techniques That Uncover Your Users’ Unmet Needs
  • Scaling
    • Sales Fundamentals
      • What Founders Should Know about the Sales Process
    • Sales, Marketing & PR
      • What Founders Should Know about the Sales Process
      • Tinder’s Co-Founder Shares B2C Marketing Strategies
      • Tips for Technical Hardware Startups Working with Enterprise Customers
    • B2B
      • Tips for Technical Hardware Startups Working with Enterprise Customers
    • B2C
      • Tinder’s Co-Founder Shares B2C Marketing Strategies
    • How to Scale
      • Magnus Olsson on How To Find Your Purpose
      • 3 Consequences of Hypergrowth & How to Prepare
      • Tips for Scaling Startups from NOW Corp’s CEO
      • Why You Should Focus on Mission & Communication as You Scale
      • Scaling Your Startup? Focus More on People
      • Scaling Myths That Could Impact Your Startup
  • Exiting
    • Exit Strategies
      • CEO Dulcie Madden on Navigating Cash Flow Shortages & Adversity While Raising Your Family & Team
Expert Insights
  • Wes Hall on Systemic Racism—How It Affected Him and Why He Felt Obligated To Act
  • Wes Hall on Motivation for Founding BlackNorth Initiative
  • Wes Hall on the BlackNorth Initiative CEO Pledge and Summit
  • Wes Hall’s Rise from Mailroom Courier to Board Room Exec

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Workshops
  • Pitching 1
    • How to Build a Great Pitch that Hooks Investors
      • How to Build a Great Pitch the Hooks Investors
      • Guide for How to Build a Great Pitch the Hooks Investors
  • Pitching 2
    • How to Convince Investors to Make the Leap
      • How to Convince Investors to Make the Leap
      • Guide for How to Convince Investors to Make the Leap
  • Fundraising Basics
    • How Much Funding Do You Really Need to Raise?
      • Guide for How Much Funding Do You Need to Raise?
      • How Much Funding Do You Need To Raise?
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Contributor

Dulcie Madden
Dulcie Madden on Twitter Dulcie Madden on LinkedIn
Dulcie Madden

Co-Founder and CEO, Rest Devices

Dulcie Madden is the co-founder and CEO of Rest Devices, a Boston-based startup that builds software and hardware for parents to help their babies sleep better.

In 2014, Rest Devices launched a hardware product, the Mimo Baby Sleep Tracker, a wearable device that tracks an infant's sleep data. The company partnered with Johnson & Johnson to develop a product that provides customized sleep coaching for parents, that combines machine learning, the cloud, and clinical expertise to help parents get more sleep within a week.

Madden earned an MPH in Epidemiology and International Health from Boston Univerity, and was an MBA candidate at the MIT Sloan School of Management. She earned an undergraduate degree in Biology from Georgetown University

Read MoreLess

Contributions

  • Learn By Function

  • Entrepreneurs seated in chairs sharing strategies for optimizing wellness & productivity in startup culture.
    Building the Business: Mental Health & Well-Being

    Strategies for Optimizing Wellness & Productivity

    What can leaders can do to support employees' personal wellness without sacrificing productivity? Learn practical behaviors you can implement immediately—and ones to avoid—to create a genuine culture of well-being.

    12 min read
  • Starting: Fundraising

    Should You Bootstrap?

    Some legendary entrepreneurs advise startups to raise a minimal amount to retain more equity. Is bootstrapping the best bet for your business? Before you raise, be aware of the risks that come with raising too little money.

    5 min read
  • two people seated in chairs facing one another for an interview
    Exiting: Exit Strategies

    CEO Dulcie Madden on Navigating Cash Flow Shortages & Adversity While Raising Your Family & Team

    How do you handle the more extreme lows on the founder's journey, that you couldn't predict, like an unexpected acquisition offer or being sued by a large manufacturer? Entrepreneur Dulcie Madden shares lessons she's learned growing her hardware startup, Rest Devices. Madden's story is compelling and unique. But her insights on founding team dynamics, marrying your business partner, being CEO while raising a family, leading a company through legal problems and cash flow shortages are useful to any entrepreneur.

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To maximize the number of successful entrepreneurs worldwide by providing relevant education, tools, and practical advice from leading experts in the startup community.

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