Every entrepreneur begins by selling an idea. But, often, founder-CEOs lack fundamental knowledge about the sales process that underlies selling products. In a focused interview, sales expert Lou Shipley defines fundamentals that all founder-CEOs should know and understand about the sales process.
How can you save time and money while maximizing your marketing techniques? Dinesh Moorjani shares some core tactics he applied at Tinder that every consumer-focused startup can use to get their products to market more successfully.
Rescale's co-founder and CEO Joris Poort shares valuable insights about the challenges and cycles for market testing and sales cycles unique to hardware startups.