Every entrepreneur begins by selling an idea. But, often, founder-CEOs lack fundamental knowledge about the sales process that underlies selling products. In a focused interview, sales expert Lou Shipley defines fundamentals that all founder-CEOs should know and understand about the sales process.
Sales, Marketing & PR
Tinder’s Co-Founder Shares B2C Marketing Strategies
How can you save time and money while maximizing your marketing techniques? Dinesh Moorjani shares some core tactics he applied at Tinder that every consumer-focused startup can use to get their products to market more successfully.
Tips for Technical Hardware Startups Working with Enterprise Customers
Rescale's co-founder and CEO Joris Poort shares valuable insights about the challenges and cycles for market testing and sales cycles unique to hardware startups.