Senior Lecturer, Entrepreneurial Management, HBS
Julia Austin is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. She teaches Product Management 101 and Product Management 102 in the second-year MBA program.
Julia is a board member, advisor and angel investor to several early-stage companies and is often called upon as a leadership coach with a focus on the engineering process, staffing and functional operations.
Most recently, Julia was the CTO at DigitalOcean. Prior to DigitalOcean, Julia was the VP of Innovation and the Cambridge Site Director for VMware, Inc., the Vice President of Engineering at Akamai Technologies and has held technical management and consulting positions at several other startups and mature companies. She also serves as a Trustee for the Becket Chimney Corners YMCA and is a volunteer for both BUILD and Year Up in Boston. Julia received her BA from the University of Massachusetts, Amherst and is a graduate of Boston University's School of Business where she received her Master of Science degree in Management Information Systems
Ready to start building a prototype? Before you start, it's important to validate that the problem your product addresses is a problem worth solving. Julia Austin, Senior Lecturer at HBS and expert in product development, shares helpful tips and tools to help you ensure that you're on the right track.
Customer interviews can help you understand users' needs and yield invaluable data. But often, people ask questions that yield irrelevant responses that send them in the wrong direction. Julia Austin and Wendy Tsu share their insights on how to conduct better customer interviews to obtain more meaningful feedback and gain a deeper understanding of market needs.
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