Startup Guides

Image of piece of blue paper with a piece peeled back to reveal "Uncover Your Customer Needs." This illustrates customer interviewing tecniques that can help founders uncover meaningful data

Customer Interviewing Techniques That Uncover Your Users’ Unmet Needs

Customer interviews can help you understand users' needs and yield invaluable data. But often, people ask questions that yield irrelevant responses that send them in the wrong direction. Julia Austin and Wendy Tsu share their insights on how to conduct better customer interviews to obtain more meaningful feedback and gain a deeper understanding of market needs.

11 min read