Growing at a rate of nearly 30 percent per month turned Careem, a mobile-based ride-hailing service, into the first unicorn of the Middle East. But rapid growth created internal strain. Co-founder and CEO Mudassir Sheikha shares how creating a distinct culture helped Careem navigate the challenges of scaling.
As you scale, the strengths and habits that enabled you to launch—visionary thinking, working nonstop, or making decisions based on experiential knowledge—can become liabilities that damage your startup’s capacity for long-term growth and have serious negative consequences. In an interview with Shikhar Ghosh, Careem's co-founders Mudassir Sheikha, Magnus Olsson, and Abdulla Elyas reflect on their meteoric growth from 2012-2014. Candidly sharing the mistakes they made, they identify the consequences of rapid scaling and share practical advice for other founders.
Reflecting on Careem's meteoric growth from 2012-2014, Careem's co-founders Mudassir Sheikha, Magnus Olsson, and Abdulla Elyas share why creating a company culture was the key to scaling Careem.